5 Reasons Why Your Business Growth Needs Social Media

Welcome to the 21st century. Self driven cars are a reality, Virtual reality and Augmented reality are the new forms of entertainment, brands are at client's fingertips through mobile apps, from education to retail, from food to telecommunications, all businesses are incessantly targeting clients 24*7. Seeing is believing in today's world of targeted digital marketing. Welcome to the world of social media; the biggest marketplace where businesses and clientele interactions have reached a new high through uninterrupted connectivity and interactions. 

 

Let's look at the 10 basic reasons why a business needs social media to thrive:

1. Social Media Marketing is Simple

Instead of huge marketing teams engaged on jaw crunching numbers, today's marketing is relatively simple. An experienced digital marketing company creates high impact images and intelligent and crisp taglines to make maximum impact at minimum investment. The process is very simple and the growth and outreach opportunities are infinite. 

2. Social Media interacts with a targeted traffic

Recent studies have shown that more than 70% of American adults are Facebook users. The penetration of Instagram and Twitter in the age group of 18-28 is even higher. Gone are the days when you had to wait for Google to crawl and index your website and gain in SEO ranking gradually. Today, a post on social media can make you visible in the social media feeds of millions of users within a matter of few hours. There is also the option of targeted marketing, where the posts will show up to only those users who have a particular choice of products and lifestyle and who are within a particular demographic. A single link on Reddit today can increase targeted visitors to the website by hundreds within a day. Such is the reach and impact of social media on business.

3. Building Relationship with your Audience

Social media marketing gives the opportunity of creating dialogue with your customer base on a real time basis. Listening to your targeted audience and responding adequately goes a long way in brand building and installing confidence within a loyal support base on a daily basis. Instead of constantly selling products, today's marketing strategy focuses more on client engagement, through a professional SMO Company. Social media provides the best platform and opportunity.

4. Analyzing data from a target audience

Moving back a couple of decades, businesses used to conduct detailed consumer surveys to determine response to their recently launched products and get a feel of the changing moods and tastes of their audience. Social media has made life easier. Customer choices, preferences, buying patterns and trends are now simply a big open book for digital marketing companies. Data collection, analysis and feedbacks are simpler to analyze accumulate and respond to on various social media platforms. 

5. To Offer Excellent Customer Service

A stagnant brand is equivalent to a business of diminishing returns. Social media helps to keep a brand vibrant and visible and always in vogue. People look to buy from a brand their peers are talking about and flaunting around. Social media helps a brand to stay relevant. It also gives the client base a confidence about a brand being in reach, in case of any complaints or defects in products. Prompt response from brands on social media to any query or complaint not only creates a pleasant buying experience, it also promotes brand value and creates brand authority among all followers on social media.