Software Development Company

Software Development Company builds Software. What exactly is Software? In a layman's language I would say that software is a collection of computer programs and information seized in the memory of a computer for various functions. It performs various fruitful jobs for the users, which edge with hardware to offer the necessary services for application software, which in time coordinates and controls. Software once been loaded in the computers memory executes the application. The process involves three stages wherein the instructions are passed through application Software, through system Software, to the hardware, which eventually receives instruction.

Technically, one would say that Software as a Service is an application model where a software vendor works on developing a software application and hosts and operates the application for use by its users over the Internet/desktop. In a Software development company the focus is on Custom Software, which is developed for a specific organization and targeted to several business, entities, companies or organizations. The second kind of software will be off the shelf Software that is already produced or designed and are more readily available and cost effective.

Software development process has been observed that large numbers of projects now a day are not meeting the expectations in terms of functionality, cost, Deadlines and effective project management which hampers the overall growth of the Software Development Company.

There are lot of Software Development Companies that follow different models for the development of the Software, most commonly used would be Process Model which includes Waterfall Process, iterative process and Formal Methods.

IT Department and Software Development Company across the globe are considering outsourcing in a big way. Considering deeply the cost factor and the availability of highly qualified developers. The major factors that are kept in mind while outsourcing any project is "Track record" of the company and "Knowledge of the Industry Vertical". The main reason to choose a company with these two important factors is firstly, the company that says that it caters to all verticals in software development may not specialize in any area and which may take lot of time and effort for that company to fulfill the needs of the project. This may adversely affect the deadline and the cost of the project. Secondly, the track record that can only be studied by the previous project company has taken up and by taking all possible references. At the same time it will be important to take into account the quality certification and quality of developers in the company. It is always advised to visit the premises and consider all options before outsourcing a project.

It will be surprising that sometimes no physical contracts or no disclosure agreements are signed between companies while outsourcing the Software project to offshore Software Development Company. The contracts or agreements signed usually are via email and the whole project is taken up on simple mutual trust between two companies. When a project is planned to be outsourced the deliverable should be clearly defined while maintaining the confidentiality rights on both ends as the entire project information is let out to a third person and can be critical for the business. Also the vendor under any circumstances should not directly interact with the employee of the Software Development Company. And of course not to forget the foremost reason the cost, it is often seen that the reason for outsourcing the project often becomes the most common reason for arguments between a supplier and vendor and is applicable in all industries in the world. Thus, a clear mention of the total project pricing and milestones at which the charges will be paid should be included as an important point within the contract.

The success of Offshore Outsourcing rests on the word "customer satisfaction". Offshore Software Outsourcing is much about building relationships based on trust, and mutual respect. Software Development Company, should provide reliable, quality, and value added services to clients that take care of the definite business needs of the customer. A highly dedicated team for a project proves to be a beneficial point for the success of any outsourced project. Any team should have a Project manager, which fills the gap between the client and the developer. There should be proper goals defined for the team and client should be updated every week of the development made. And in case if there are any issues developers can be kept well informed in time.

Thus, the concentration should be on selecting the right partner for Software Development while evaluating all aspects. Selecting the right partner is often defined as a difficult choice to be made as Software Development Company, which leads to several consequences at a later stage, makes sometimes-false promises. It is suggested to review the resources (Infrastructure, personnel, track record etc.) of the business partner well before committing anything in "Offshore Outsourcing".

Ways To Increase Search Engine Rankings

Customers show trust to businesses having strong online presence. Businesses ranking higher on Google and other search engines attract a lot of customers. But making a strong online presence is not that easy. Getting higher rank on the different search engines is extremely challenging. Internet is getting increasingly crowded day by day with almost every small and big business trying to make their online presence. Given below are 5 ways by which businesses can rank higher on search engines with easy efforts:

Sound Foundation is Necessary

Poor website information and structure can doom and ruin SEO campaigns. Navigation layout, menus, and filters are the points at which web design, UX, and SEO paths intersect. Navigation must be user-friendly. The goal is to make it easy to browse for services and products. It must also be SEO-friendly to allow Search Engine robots to crawl your website efficiently. Your website rankings can suffer highly if your website makes it difficult for users to navigate and Google to crawl.

Performing an SEO Audit

Google algorithm incorporates machine learning and hundreds of signals to determine the search engine rankings. Performing a Search engine optimization audit can give businesses advantage over their competitors. Every business needs to follow some series of steps including fixing of duplicate contents, optimizing image size, ensuring that the website is mobile responsive, optimizing website speed and browser caching.

Optimize your website for Mobile

Mobile-first indexing means that Google only uses the content’s mobile version to index and rate. Earlier, when determining the relevance of a site to a user’s request, the index usually used the desktop version of a page material. Since most users now use a mobile device to access Google Search, Googlebot mainly crawls and indexes pages with the help of a Smartphone agent.

Optimize Website Speed

Businesses must monitor the speed of their websites regularly and must always keep improving its speed. Google Page Speed is an important tool which helps in improving website speed.

Optimize Image Size

Make sure to optimize images before uploading it on your website using an image optimizer or image compressor tool. One must ensure that the dimension of the uploaded image fits into the reserved image space and retains a structured and clean look on their live website.

Browser Caching

Web browser loads a number of resources every time during loading. The caching store of the browser stores these resource files into the user’s computer. Those resources need not be loaded again when a new user navigates to a new page. Browser caching can be enabled just be adding code to the web host server .htaccess file.

On Page SEO

On-page SEO (Search Engine Optimization) is the method of optimizing individual web pages so that the search engines can rank it higher enabling it to receive more potential traffic. On-page applies to both a webpage’s material and HTML source code that can be optimized as compared to off-page SEO which relates to links and other external signals.

Custom Software Development

Custom software development is the process of creating and deploying software for a group of users and organizations. Custom software development is commonly referred to as bespoke software and is usually development by in-house software development teams are generally outsourced to third parties.

The process of custom software development involves efficient series of steps starting with planning and analysis, design and development, implementation, testing and deployment. Custom software involves three important steps- application customization, application management and application modernization. Application customization can be defined as the process of modification of COTS (commercial off-the-shelf software) applications to support individual requirements. Application modernization plays an important role in the maintenance of viability of a business's custom software to accommodate the preferences and requirements of users and other market demands. Application management supports different tasks like installation, updating, optimization and performance and other service desk functions to make the software effective.

Major benefits of custom software development include:

It is tailor-made as per your requirements:

Custom made software establishes a direct relationship between the development company and you. A talented and knowledgeable software developer can adapt to your preferences and expectations more easily and can cooperate with you on making the best application.

Custom built software is cost effective:

Custom software development may be expensive at times but it is a smart investment in the long run. With custom built software, you don't need to purchase unnecessary hardware or spend additional costs for licenses and other pointless features which help you save a considerable amount of money.

Scalability:

Custom built software supports the growth of business as and when required that means it can grow when an organization or business grows.  In addition to developing the initial solution, a good software development company also maintains the software in the long run making sure that the software scales effectively when required thus allowing your business to grow without any limitation.

Custom built software is secure from external threats:

Commercial off-the-shelf (COTS) software is available to everyone and thus is prone to hacking attacks. On the other hand, custom built software is completely secure which makes it hard for the hackers to penetrate and hack the software as it is only utilized inside your organization.

Support and Maintenance:

Commercial-off-the-shelf software puts your organization in a vulnerable position. With an off the shelf software, your business is dependent on the company from where you have purchased the software. In case the company go bankrupt or decide not to maintain the software in the long run, your business can get in a tough situation. With custom built software, you can do anything with it as you own the software.