Customers show trust to businesses
having strong online presence. Businesses ranking higher on Google and
other search engines attract a lot of customers. But making a strong
online presence is not that easy. Getting higher rank on the different
search engines is extremely challenging. Internet is getting
increasingly crowded day by day with almost every small and big business
trying to make their online presence. Given below are 5 ways by which
businesses can rank higher on search engines with easy efforts:
Sound Foundation is Necessary
Poor website information and structure can doom and ruin SEO
campaigns. Navigation layout, menus, and filters are the points at which
web design, UX, and SEO
paths intersect. Navigation must be user-friendly. The goal is to make
it easy to browse for services and products. It must also be SEO-friendly
to allow Search Engine robots to crawl your website efficiently. Your
website rankings can suffer highly if your website makes it difficult
for users to navigate and Google to crawl.
Performing an SEO Audit
Google algorithm incorporates machine learning and hundreds of
signals to determine the search engine rankings. Performing a Search
engine optimization audit can give businesses advantage over their
competitors. Every business needs to follow some series of steps
including fixing of duplicate contents, optimizing image size, ensuring
that the website is mobile responsive, optimizing website speed and
browser caching.
Optimize your website for Mobile
Mobile-first indexing means that Google only uses the content’s
mobile version to index and rate. Earlier, when determining the
relevance of a site to a user’s request, the index usually used the
desktop version of a page material. Since most users now use a mobile
device to access Google Search, Googlebot mainly crawls and indexes
pages with the help of a Smartphone agent.
Optimize Website Speed
Businesses must monitor the speed of their websites regularly and
must always keep improving its speed. Google Page Speed is an important
tool which helps in improving website speed.
Optimize Image Size
Make sure to optimize images before uploading it on your website
using an image optimizer or image compressor tool. One must ensure that
the dimension of the uploaded image fits into the reserved image space
and retains a structured and clean look on their live website.
Browser Caching
Web browser loads a number of resources every time during loading.
The caching store of the browser stores these resource files into the
user’s computer. Those resources need not be loaded again when a new
user navigates to a new page. Browser caching can be enabled just be
adding code to the web host server .htaccess file.
On Page SEO
On-page SEO (Search Engine Optimization)
is the method of optimizing individual web pages so that the search
engines can rank it higher enabling it to receive more potential
traffic. On-page applies to both a webpage’s material and HTML source
code that can be optimized as compared to off-page SEO which relates to
links and other external signals.
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