Welcome to the 21st century.
Self driven cars are a reality, Virtual reality and Augmented reality are the
new forms of entertainment, brands are at client's fingertips through mobile
apps, from education to retail, from food to telecommunications, all businesses
are incessantly targeting clients 24*7. Seeing is believing in today's world of
targeted digital marketing. Welcome to the world of social media; the biggest
marketplace where businesses and clientele interactions have reached a new high
through uninterrupted connectivity and interactions.
Let's look at the 10 basic
reasons why a business needs social media to thrive:
1. Social Media Marketing is Simple
Instead of huge marketing teams
engaged on jaw crunching numbers, today's marketing is relatively simple. An experienced
digital marketing company creates
high impact images and intelligent and crisp taglines to make maximum impact at
minimum investment. The process is very simple and the growth and outreach opportunities
are infinite.
2. Social Media interacts with a targeted traffic
Recent studies have shown that
more than 70% of American adults are Facebook users. The penetration of
Instagram and Twitter in the age group of 18-28 is even higher. Gone are the
days when you had to wait for Google to crawl and index your website and gain
in SEO ranking gradually. Today, a post on social media can make you visible in
the social media feeds of millions of users within a matter of few hours. There
is also the option of targeted marketing, where the posts will show up to only
those users who have a particular choice of products and lifestyle and who are
within a particular demographic. A single link on Reddit today can increase
targeted visitors to the website by hundreds within a day. Such is the reach
and impact of social media on business.
3. Building Relationship with your Audience
Social media marketing gives
the opportunity of creating dialogue with your customer base on a real time
basis. Listening to your targeted audience and responding adequately goes a
long way in brand building and installing confidence within a loyal support
base on a daily basis. Instead of constantly selling products, today's
marketing strategy focuses more on client engagement, through a professional SMO Company. Social media provides the best platform and opportunity.
4. Analyzing data from a target audience
Moving back a couple of
decades, businesses used to conduct detailed consumer surveys to determine
response to their recently launched products and get a feel of the changing
moods and tastes of their audience. Social media has made life easier. Customer
choices, preferences, buying patterns and trends are now simply a big open book
for digital marketing companies. Data collection, analysis and feedbacks are
simpler to analyze accumulate and respond to on various social media platforms.
5. To Offer Excellent Customer Service
A stagnant brand is
equivalent to a business of diminishing returns. Social media helps to keep a
brand vibrant and visible and always in vogue. People look to buy from a brand
their peers are talking about and flaunting around. Social media helps a brand
to stay relevant. It also gives the client base a confidence about a brand
being in reach, in case of any complaints or defects in products. Prompt
response from brands on social media to any query or complaint not only creates
a pleasant buying experience, it also promotes brand value and creates brand
authority among all followers on social media.
