Digital Marketing strategies have bridged the gap between small businesses and multi-national companies by creating a level playing field in terms of reaching out to intended audience. An intelligent digital marketing strategy coupled with effective implementation goes a long way in building up a long-lasting brand value along with retention and expansion of a dedicated customer base.
In the initial stages, the arena of digital marketing can be quite overwhelming and consultancy with a reputed digital marketing company is advisable. Nevertheless, an owner of a small business needs to clearly know what exactly are his requirements and on what fronts the consultants can help out. The following questions would be the perfect stepping stones:
1. What are the different avenues through which business can grow in the online domain?
2. What is the most feasible scope of growth within an estimated time limit?
3. What are the changes which need to be carried out in the existing mode of business?
4. Does better indexing on search engines eventually lead to better business?
5. At what stage in the digital marketing campaign does a businessman need to think of paid marketing strategies?
Once an entrepreneur has a certain level of clarity on the above topics he is ready to dive into the world of huge opportunities which can be unlocked in the online domain through a proper a proper digital marketing campaign. Let's now have a look into 5 effective digital marketing tactics which will get your business booming:
Tactic #1: Create Shareable Content
All saleable products in the market are attached to a product tagline and a product description. In today's age of online business, these two attributes should be created intelligently and marketed to the hilt. The targeted audience should identify themselves with the shared content in terms of lingo and images which will lead to high organic growth through shares and re-shares. There's no better publicity today than a content that has gone viral. The success of an advertising campaign on online domain depends on the quality of targeted content created, more than the quantity.
Tactic #2: Optimize content for better website indexing
Search Engine Optimization is the buzzword for today's business. The importance of creating a wonderful content will be lost if your content is swamped by millions of better ranked websites across all search engines. Visibility is a keyword today. Use of geographical area specific keywords can show sizable impact on website rankings within the first six months and after that there is no looking back. Optimization for targeted keywords is an ongoing process to maintain high rankings across all search engines.
Tactic #3: Focus on Organic Social Media
The importance of social media can no longer be ignored in today's digital age. Existing statistics say that almost 70% of consumers like to use social media for customer support and brand engagement. Investment in social media is an investment in maintaining brand equity and reliability. Appearance of advertisements or articles in the social media feed improves the chances of customers considering your brand when they actually think of buying a particular product. Sites and products shared by their friends and peers highly impact the buying behavior of avid social media users.
Tactic #4: Have a web design focused on client conversion
Bounce rates are one of the most important terms you will come across when you deal with your marketing strategy analysis. Retaining your customer and engaging with them are fare tougher than bringing them to your site for the first time. If customers can't find the exact products they came looking for in your site within the first few seconds, they will immediately click on the back button and go to the next website on the search engine. This will increase your bounce rate along with wasting all efforts you made in improving your website ranking. Proper care should be taken into improving the website loading time, user interface and user experience once a client lands on a website.
Tactic #5: Run A/B Split Tests Regularly
Without periodic testing and reviews, a digital marketing strategy is bound to fail. Techniques for search engine and social media optimization get updated very frequently and you have to be on your mark lest you be left behind. A benchmark analysis of website performance against all performance metrics is an absolute must. A periodic review of performance of your nearest rivals against the same metrics also gives you valuable business insights.